Many Hands Make Light Work: Crowd-Sourcing Organizational Change Using Appreciative Inquiry

Barack Obama famously crowd-sourced the finance for his election campaign, a powerful example of the ability of new technology to create a great aggregate result out of lots of small voluntary actions. But this process is not as new as it seems: Sir James Murray used a similar approach to creating the Oxford English Dictionary back in 1897.

So while crowd-sourcing is a new and sexy concept, it really refers to the age-old process of recruiting groups to complete tasks that it would be difficult if not impossible for one person to complete alone.