Making The Virtual World Visible: Using SimuReal To Make A New IT System Work

In 2009 I ran a series of large group events at a manufacturing organization. The organization was about to introduce a new Enterprise Resource Planning IT system and needed to help everyone become aware of the changes in behavior needed to get the best of the new system, particularly the need to enter very accurate data. The investment in this new IT was symbolic of a wider shift in the culture of the organization.